I enjoy sharing my knowledge by writing for industry blogs. I write about all things biddable media related, from AdWords to social advertising, and strategy to how-to guides.
Here are some of my posts:
State of Digital
I’m a regularr contributor for State of Digital, and you can find some of my latest posts listed below:
- Is billing by time damaging your agency?
- Why does Facebook ads data not match Google Analytics data?
- How to get started with Programmatic advertising: A beginners guide
- Should you advertise on Facebook’s Audience Network?
- Guide on how to create a Snapchat Geofilter for your business
- The Advertisers Guide to Snapchat Geofilters
- 6 AdWords PPC Hacks You Need To Know
- Search Retargeting: Supercharge Your Search Ads with RLSAs and Google Analytics
- Facebook and AdWords: Better Together
- Remarketing Lists for Search Ads & Google Analytics
- Facebook & AdWords: Better Together
- Everything You Need to Know About Facebook Canvas Ads
- How to Win at Facebook Ads for Ecommerce
- The Ultimate Guide to Gmail Sponsored Promotions
- Instagram Ads Guide
- The Power of Brand Storytelling and Sequential Advertising on Facebook
- Tracking the Right Conversions in your Direct Response Advertising
- 15 Ways to Use Facebook Custom Audiences
- 12 Quick Ways to Improve Your Facebook Ads Today
I’ve also written for Wordstream on using Remarketing Lists for Search Ads, as well as previously writing a guide to AdWords Remarketing for them which was featured in their PPC University Course. You can find the published guide here.
This post on Smart Insights discusses some of the big changes AdWords saw in 2013.
This guest post was about making the most ‘sharable’ content for your Google Plus business page.
I was interviewed about Google Plus for an Ask the Agency post by Stoked SEO.
UK Marketing Network
New AdWords features to help you get the most out of mobile targeting.
I was interviewed about women in the digital industry for the Copify blog.
Koozai Blog Posts
In the four and a half years I worked at Koozai I wrote lots of posts for the blog. You can view some of these on the links below.
- AdWords Bidding Strategies For Your Business
- Handy Strategies for using Remarketing Lists for Search Ads
- A Full Guide to Product Listing Ads
- PPC Landing Page Tips For Your Lead Generation Website
- How to do a PPC Audit for your AdWords Account
- Should I Advertise on Bing
- 14 Marvellously Handy AdWords Tips and Tricks
- AdWords Quality Score Guide: Types of Quality Score & How to Improve Them
- 20 Ways to Enhance Your Display Advertising Campaigns
- AdWords Tactics for Local Businesses #brightonseo
- How to Advertise on YouTube
- AdWords Ennhaced Campaigns: A Step-by-step Guide
- Display Advertising on AdWords: A Step-by-step Guide
- Creating a Link Strategy: Removing Links Alone Isn’t Enough
Here are some of the videos I also created whilst working at Koozai: