I am a commercially focussed paid media specialist with over eight years’ agency experience, including being accountable at a high level during my role as Head of Paid Media. My skill set comprises both strategic and hands-on implementation, across paid search (PPC), paid social and display advertising. I also speak at industry leading conferences and write for industry leading blogs.
On this site you can find out a bit more about my experience, and get in touch about PPC management and consultancy services, conference speaking or blogging opportunities.
Brands I Have Worked With
Some of the brands I have had the pleasure of working with include TUI Travel, FatFace, Maxi Nutrition (GSK), Little Mistress, Tesco, and most recently B&Q, where I manage the Paid Search Team. Some of the campaign results I have achieved include:
- Return On Ad Spend of over 2000% achieved for FatFace paid social ecommerce campaigns (last click attribution).
- 123% increase in Conversion Rate and 63% decrease in the Cost Per Conversion for Tesco Photo.
- Return On Ad Spend increase of over 550% on Simply Group Search and Shopping campaigns.
- Conversion Rates of over 5% on TUI Travel clients.
Blogging and Presenting:
I regularly blog about the latest Biddable Media trends for industry blogs, and present at international conferences such as PPC HeroConf and SMX London. You can find out more about my presentations here.
- Google AdWords qualified including Search, Display, Mobile, Video and Shopping, making me an official Google Partner.
- Google Analytics Individual Qualification (GA IQ).
- Bing Ads Accredited Professional.
- Facebook Blueprint and Twitter Flight School.
Contact Me About PPC Consultancy and Management
I work with a range of brands and agencies on a consultancy and freelance basis, and my services include:
- AdWords and Bing search Ads
- AdWords and Bing Shopping Ads
- Remarketing / Retargeting
- Facebook advertising
- Google Display Network Advertising and other Programmatic Advertising
- Pinterest Advertising
- Twitter Advertising
- LinkedIn Advertising
- Paid Media Landing Page Creation
Please get in touch if you’d like to discuss these services.