I ‘m Head of PPC at Etch, and a certified Google Partner with eight years’ experience specialising in paid search (PPC), paid social, and display advertising. Leading the biddable media department, I manage a wide range of PPC and social media advertising campaigns for key clients.

On this site you can find out a bit more about my skills and experience and get in touch about PPC management and consultancy services, conference speaking or blogging opportunities.

Blogging and Presenting:

I regularly blog about the latest Biddable Media trends for industry blogs, and present at international conferences such as PPC HeroConf and SMX London. You can find out more about my presentations here.

Client Campaign Achievement Examples:

Some of the brands I have had the pleasure of working with include TUI Travel, FatFace, Maxi Nutrition (GSK), Little Mistress and Tesco. The campaign results I have achieved include:

  • Return On Ad Spend of over 2000% achieved for FatFace paid social ecommerce campaigns (last click attribution).
  • 123% increase in Conversion Rate and 63% decrease in the Cost Per Conversion for Tesco Photo.
  • Return On Ad Spend increase of over 550% on Simply Group Search and Shopping campaigns.
  • Booking Conversion Rates of over 5% on TUI Travel clients.

Industry Certifications: